Never before have consumers had such an outstanding lineup of content offerings from which to choose – from award-winning original programming on OTT services like Netflix, to a galaxy of live-streamed and live-broadcast entertainment and sports events. First the good news: "I want my MTV." Some of us are old enough to remember that bygone slogan that expressed viewers' craving for music videos (back when MTV was all about music videos!) and well before the multiplatform internet age. That craving for all types of content has grown exponentially in the ensuing years, creating a potential gold mine of new opportunities for savvy media companies to develop lucrative new revenue streams. As media companies look for ways to realize that new revenue potential, they're running up against some real institutional barriers when they try to get their hands on the valuable content assets they need.

The service desk acts as the "go-to" place for all IT-related needs and issues, typically managing incidents or service disruptions, requests, and changes. The service desk scope of work can be enormous and wide-ranging, depending on the nature and size of the organisation in question. As a critical function used by employees across a company, it needs to be managed appropriately. Technology has upended the way business is done across all industries around the world. At the same time, traditional IT service management (ITSM) solutions have become inefficient in maintaining customer satisfaction levels and meeting increasing customer expectations in a fast-paced digital world.

Digital transformation initiatives are driving government agencies to develop integrated IT asset management strategies that can meet resource demands and reduce analyst workloads. To meet growing service and asset requests, agencies are looking to IT asset management solutions that incorporate robotic process automation and artificial intelligence. IT asset management has typically been viewed as an operational solution that enables an agency to properly document IT assets along with associated contracts, license agreements and disposal information. However, in recent years, IT asset management has become an important part of an overall security strategy for many agencies after several highly publicized security breaches. Incorporating RPA with AI into next-generation IT asset management solutions will also help federal agencies that are struggling to meet IT asset management objectives due to limited resources.